The Loyalty Chasm, an article from Gaming Business Review

The Loyalty Chasm

The Loyalty Chasm

Welcome Gamers and Players,

today I’ll share an interesting article I found in the Web.

It talks about the “gap” there is between an easy gamification strategies (using a ready-to-use platform, for example) and a complex and rich gamification strategies.
Steve Bocska talks about the steps needed after capturing the audience, also talking a little about gamification “ecosystems” and its development in the last years.
He has a vision of long-term I agree with… also if he’s still very focused on marketing and communication.

But it’s a good and interesting lecture. Enjoy it!

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